Question

1. How are customer’s tastes changing in the fast-food industry? What impact do these changes have on McDonald’s?

2.How well are these changes in customer tastes and preferences being reflected in competitive strategies in the industry?

3.What are McDonald’s strengths and weaknesses and what conclusions do you draw about its future?

4.Should McDonalds develop a separate strategy for the heavy user segment of the fast food industry?

5.What should Jack Greenberg do to grow sales, profits, and market share at McDonalds?

Answer 1

1. Mc Donald’s is the leading fast food organization in the industry. When considering its business environment, the demands of these customers are changing continuously. People won’t prefer to experience the same food and tastes on their every visits. Their taste preferences can change time to time, based on occasions; sometimes they feel to experience something new etc.

These changing needs of the customer’s impact the MC Donald’s to as great extent. For achieving maximum customer satisfaction they have to identify these changing needs of the customers and to produce food products as per these needs. This is the way that they could competitive advantage and sustainability. This continuous changes makes the organization to focus more on the research and development and increase their product lines.

2. The changes in the customer tastes and preferences can certainly impact or reflect in the competitive strategies of the organizations operating in the industry. These changes make them to monitor closely through conducting the primary researches. The competitive strategies are formulated in such a manner that they make it unique in the industry. They focus more on the increase in the product lines and also in the provision of high quality customer service.