Choose any commercial passenger or freight airline. Next, go to their website. Select one market segment...

Choose any commercial passenger or freight airline. Next, go to their website. Select one market segment and answer the following in regards to their marketing mix.

1. What is the specific product or service you chose?

2. What is the method used to distribute the product or service to the consumer or customer?

3. What pricing strategy are they using for the product or service you chose?

4. How are they promoting the product or service? Give at least three examples.

5. Provide the website address

Expert Solution

FedEx offers a larger fleet of 672 airplanes, deliver packages and freight to destinations, globally, total of 12 air hubs and has 672 aircrafts that travels to over 375 airports, it also provides insurance and custom services
FedEx picks up and transports shipments via jet to their location and FedEx gives more importance to timely delivery at affordable prices, benefitting individual customers more. Post delivery services are also available
FedEx will find more consumers who are looking for economic pricing in today’s rising inflation and recession times. FedEx leaves a note or people come back just personally to deliver the package. It is more customer- friendly as Customers require this kind of convenience and affection now and in future
For promotion, FedEx uses “Our Most Important Package is Yours’, “Be Absolutely Sure”, “Relax, its FedEx”, “We Understand”, “We Live To Deliver such slogans. It even sponsored the basketball team “FedEx Forum” and “The Heineken Cup” of Rugby and became the supporter of “NASCAR Sprint Cup” for promotional activities. They also signed a deal with “Orange Bowl” for it’s title sponsor

keosha answered 1 year ago

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