Question

What is meant by the culture of a society and why is it important for International managers to understand

Answer 1

Business organizations today are no longer restricting their operations to the domestic market only, instead they are looking to expand to the international market that will help them achieve a global presence in the market and that is the reason globalization has been so mush popular at present. While expanding into a country or a region the organizations need to understand the culture of the particular region because the culture plays an important role in this aspect and success of the organization depends a lot on the culture aspect of the society which includes customs and social interpretation of the society and the individuals and the managers need to ensure that the business operations are in sync with the same and there is no conflict at all or else success will be difficult to achieve. For example Subway while doing Business in India do not use beef as meat because the country has a sensitive aspect regarding beef. Therefore it is clear that organizations and the managers need to very much effective in their approach so that there is success.