Question

Anyone case study of Uber company, like What happened( A problem) in America, How the PR team has solved the problem and ethical issue of Uber in America?

Answer 1

Uber is an American multinational online technologies Inc company. The headquarter is in San Francisco California.the increase in the demand of services Uber has been subjected to many law suits and ethical issues not in America but all over the world.it was avoiding its responsibilities towards the society by neglecting its code of conduct in an ethical manner.

Following are the highlights:-

• There was safety issues with passengers-

According to the report meaning Uber drivers have been convicted with sexual harrasment and sexual assaulting of the passangers. This was because there were no proper set criteria for the requirement to become a driver.

Drunk driver driving Uber and miss behaving with the passenger.

In Chicago, Jan,2016, A Uber driver was arrested for kidnapping a drunken passanger and then taking her to a hotel for sexual assault.

• Securities of drivers

In California, on Nov 3, 2015,A drunken passenger assaults a Uber driver. As the passenger lost his job because the video was publicly released.

• Privacy Factor

Uber has been accused of keeping tracks of their customer with the help of a smartphone application.

In 2015,A non-profit organisation filed an official complaint on Uber about its misuses of customers privacy.

• Unethical leadership at Uber
• On January,2017,False advertisement done by the Uber company

Following are the steps taken by the PR team to solve the unethical issues of Uber in America:-

• Let Riders control their data
• Given the access on application to the passenger
• Transparency