Question

Please provide in simple terms a 1 or 2 paragraph answer.

With the growth of generic products and private labels, is product branding still an effective strategy for manufacturers?

Answer 1

Answer : Branding is an important marketing strategy for businessman as it provide recognition in the eyes of the customer . Branding of the provide create good image as well as generate new customer. It helps in improving the image of the manufacturer and provide quality product to them in an effective manner.

Branding helps the manufacturer in creating effective advertising . In advertising brand of the product has been given greater emphasis. An effective brand has capacity to capture consumer preferences and loyalty. Brand has help the manufacturer to different from there competitors in best possible manner. Brand make the products easier to handle and hold in best possible manner. It helps to increase revenues as well as image of the manufacturer in the eyes of the customer. Generic product and private labeling cannot take the place of Branding in the marketing strategy. So, manufacturer used Branding because they used proper logo or trademark as well as registered in proper and well established manner.