Question

How and to what extent should information be shared throughout the organization regarding the new strategy? What and who should be considered when answering this question? How much information to share in order to gain customer buy in?

Answer 1

Answer

The current approach will be communicated around the organisation, and for this reason each employee will be recognized at all levels of the company. To make any strategic plan effective, it is important that all changes be discussed with and briefed to all staff at the different levels, so that they can better appreciate the new strategy.

For input into the plan all levels of staff will be involved to ensure that feedback from those nearest to key business concerns is implemented. Finance line staff, for example, may identify problems with accounts payable and receivable that an executive CFO does not know. Alternatively, sales and service workers who are nearest to consumers will have crucial feedback on consumer dynamics required for the business approach to succeed. Therefore contact as a two-way conversation – feedback into executive leadership for the plan and contact of leadership to workers – is essential to the strategy being formulated and executed.

The knowledge may be exchanged through both the formal and informal networks of communication. Managers at all ranks would perform a vital role in providing the orders downstream from upper management and then bringing input and ideas back to managers from the lower level staff. Therefore there is a need for two-way contact to ensure cooperation and efficient execution and exchange of new approaches.

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