Question

The Big Picture Tie-down Pretend – The shoe is on the other foot – you are an “eMarketing and web development partner” that has been selected by the marketing management team (of a madeup company make one up.) to create and launch a new website. You are NOT the marketing manager in this scenario. List at least 10 questions you would want or need to ask in order in order to get your assignment accomplished, and explain why each of the questions is important to you (as the developer).

500 words or more NO SCREEN SHOTS OR IMAGES OF RESPONSE. PLEASE TYPE YOUR ANSWER OR UPLOAD DOCUMENT IF REQUIREMENTS MENTIONED ABOVE ARE NOT MET I WILL GIVE A NEGATIVE RATING

Answer 1

We need to assess the situation here. We have been hired by a team that is involved in marketing management and they want the website to be developed. This means that the website is not going to be simply a source of information but also to provide some advantage to the client company when it comes to marketing.

The first thing here is to understand who we are speaking with and what exactly they are looking for even before we begin collecting data through questions. However, keeping in mind the above point, we have a little more clarity and can ask the following questions to iron out a decent requirement document.

What will be the main purpose of this website?

Websites are often a source of information, it is often a point of transaction, and it is often a point of contact or could also work as a platform (SaaS). The important thing is to understand, what is the intention of the client with this website?

Will the website serve static or dynamic content?

This question’s answer will explain the complexity of the project. A static website is much easier to create than a dynamic website.

Do you have a certain technology stack in mind? Or are the developers free to use any tech stack?

This also shows the client’s understanding and vision on their website. While they may not be tech savvy person they may have certain preference that they may like to see. This could include features and animations, etc.

What is the expected lifecycle of the website?

Websites often require upgrades and revamps. Understanding the lifecycle of the website will help you plan the website resources such as database type, size, choice of scripting language, framework etc.

What are the special features that you will need on the website?

This should explain if the website will require specific design, features or any other complex operation that is requires specifically for their business.

Who are the optimum target audience for the website? Is there a visitor persona?

When we build a website, if we understand what the visitor demography looks like, it helps developers to make a more effective website for a given purpose.

What is the color and design theme of the company?

The website should be able to represent the company on the web and the color and design theme needs to be appropriate for an impacting branding statement.

How often will you make changes to the content, product list, services list, etc. on the website?

Will the company need our help in the future to update these items or will they be able to do it by themselves? We need to understand if the client will need some sort of content management system associated with the website.

Who are competitors for your company and would you like to implement something on the website that trounces them?

This is for a wow factor. The new website should be able to drive away customers from the competitors’ websites.

What kind of marketing provision do you need?

Will the website provide ads? Will it be drawing traffic through ads? We need make sure the website is in good shape to implement effective SEO and SEM practices.