Question

You are the head media planner for a small chain of upscale furniture outlets in a top-50 market that concentrates most of its advertising in the Sunday supplement of the local newspaper. The client also schedules display ads in the daily editions for special sales. Six months ago a new, high style metropolitan magazine approached you about advertising for your client. You deferred a decision by saying you’d see what reader acceptance would be. Now the magazine has shown some steady increases (its circulation is now about one-quarter of the newspapers). If you were to include the magazine on the ad schedule, you’d have to reduce the newspaper media somewhat. What would be your recommendation to the furniture store?

Answer 1

Advertising is the primary process of the company's operations. It helps the companies set up a perception of the company and its products in people's minds. Nowadays, technology has successfully taken the place of newspapers and print media. It is also evident that the companies should change the pattern of marketing to meet the current changes. The company should use social media, and the internet to market their products. It will also enhance the target market of the company. The managers must take steps according to the circumstances in the dynamic environment of the business. The usage of social media and the internet for marketing will also reduce paper use and contribute to the company's corporate social responsibility and its managers. Hence, the social media marketing of a company and its product helps the company and society. Hence, it imparts a dual positive effect. Social media marketing also invoked celebrity endorsement, which includes celebrities. It is efficient because the consumers follow the celebrities, and tend to adopt every product they advertise. Hence, it is more effective. It also helps the company to gain more and have a broader target audience. The marketing manager should use efficient methods for marketing a product to buy the products more and more. The companies can also use personal selling, which involves personal interaction with the salesperson. It is also an efficient marketing process.