Question

Daily mart is a chain of retail outlets in Mumbai with 50 outlets which had grown over a period of five years. It had a fairly good market share with approx. 75,000 footfalls in a day. They have more than 100,000 SKU’s in the inventory. It was a big challenge for them to manage the availability of all the items in time. They were looking for integrating their processes with the help of technology. Customer acquisition, their retention, demand planning, procurement of materials from the source to optimize their cost, customer service including the customer complaint management were their focus areas. They wanted to connect with their customers online and use mobile technology for the same in the current scenario of most customers being smartphone users.

The retailer wanted to identify actual mobile usage of its shoppers. The retailer had committed significant resources to the development of its own branded mobile app, which it published on only one platform. Faced with conflicting market share data about the install base of Android- vs. iOS-based devices, the retailer wondered if it had chosen the right platform. The retailer wanted to understand the prevalence of devices among its shoppers, and how behavior of device-carrying shoppers differed from those without devices, What activities device owners engaged in while in-store, What types of searches shoppers performed while in-store, Which top websites shoppers visited while in-store. Daily mart Solution Created a holistic view of all mobile related shopper behavior. Daily mart collected Point-of-Sale (POS) metrics from 50 stores, including six test locations and 44 control stores. The retailer also deployed Daily mart as to be able to identify how many devices appeared in the store by day of the week and hour of day. The data allowed the retailer to fully determine breakdown of devices by mobile operating system, compute total traffic-to-device ratio, and calculate the devices’ impact on conversion, sales per shopper, and average transaction value. Lastly, the retailer implemented an opt-in Guest Wi-Fi to see top websites shoppers visited while in-store and the product searches performed.

Based on the above, answer the following questions:-

1) How can mobile technology help in addressing the challenges faced by them for integrating their business and achieve growth. Make necessary assumptions.

2) How should they consider use of social media for business benefits and what processes they can improve by using social media?

Answer 1

1.Ans. In today's life Mobile phone and Internet has become a huge possibility for the growth of an organsation.keeping that in mind it becomes very important for the Shopkeeper Retailers to understand what the consumer wants.What is their choice and requirements.With android and IOS it has given the user to communicate with the retailers through informations.Mobile phone apps which asks for permissions every individual apps contains specific permission which helps the app owner to know the necessary details for the growth of their application as well as company.by keeping a track on the product people are seaching on the app made by the app owner in case of Daily mart they can get the usage details number of user searching for a specific product its demand.the reviews of the product by the customers.Having wireless data for the customer in retailer shop as Guest helps them to know what they needs and searching for what is ratio of a product that people are searching.And with the help of an app they can interact with the customers there query.Keeping tract of number of hits a product or no of search and what people buying most they can get this data from there app.How many people visiting the shop using a phone.what maximum people are searching for their needs all these data can be stored in their app and the wifi they have installed.Which brand they searching for maximum times.As internet data is available now almost to every one a interaction between reailer shop owner customer has made it easy through e commerce websites and application.

2.Ans. Social Media plays a important part in todays marketing ,selling and shoping Brands Sellers can communicate with almost everyone which has given them a huge boost in growth of their products and company.Social Media platforms to communicate by advertisements videos images of the products.Using profile and buisness groups understanding the comments and reactions of the customer . Getting maximum hits to their apps and websites.what is the type of contents that the users likes.creating web pages about products sharing it in social media as advertisent or advertisent with images and videos no of views which plaform is more easy to connect with others.

• Creating a planning of how should they go about there work .
• Understanding what maximum people are looking for in a product and what they dont.To hear and interacting with them through comments and live interactions through videos.
• Analysing a report of every details and improving the product.so the processes they can to imrpoveis by interactingwith people there needs what they mostly want communicating with them.
• Making a detailed review of there product views likes comments hits and what most of users are wanting for in present products this all can help them to imrove the quality of their products and as well as connect to people in good number and growing the business.