Pricing is one of the most complex
decisions in marketing because it requires balancing multiple
objectives, including cost/margin, positioning in the mind of the
consumer, impact on channel/distribution partners, and competition.
This assignment is designed to illustrate the effects of the
pricing decision in these different contexts.
What is the role of MSRP in your pricing decision?
How might consumers respond to a brand with two SKUs, a
medium-sized economy toothpaste priced at $4.00 and a large healthy
product at...