In: Operations Management
Lucite, a manufacturer of high-priced handbags, is celebrating its 75th anniversary. What events would you plan to celebrate this milestone that would also generate more media visibility for the brand? An alternative assignment is to prepare a detailed outline of what must be done to plan a banquet for your university’s School of Business annual awards banquet that is targeted to current students and alumni. The outline should include a timeline or calendar of what must be done by specific dates.?
1st part:
On the occasion of 75th anniversary of the Lucite who is the leading high-priced handbags manufacturer, the main aim of the organization should target the specific way to advertisements. For more visibility to the brand, the plan should formulate with the focus to the advertisements. The advertisements are like publishing posters, hoardings, Television highlights, internet, and through various social media networks. It should not only focus on celebrating the 75th anniversary in the mass advertisements, it should launch any new handbags which have not yet come into the market. The entire details should be provided in the advertisements with some colorful samples of the handbags. The advertisement should contain venues related to the celebrations with timings. All regions stores or outlets should come up with this event, and especially for that particular day some offers like “Buy 2 get 1 free” or “more buy will eligible for a gift” are required to be processed, so that the customers get to know about the products and without fail they visit and complete the 75th anniversary to a success by meeting all the business needs by satisfying its customers.
2nd part:
To arrange annual awards banquet for the University School of
Business, it is required firstly contact to book banquet hall for
the award ceremony. From the university officials, all lists of
alumni and current students who are experts and eligible for some
specific awards are required to be collected. If the university
wants to call all alumni and current students who are not in the
award eligibility list are also collected from them.
The organizers who will decorate the banquet hall are required to be hired as it will be two days programme, on the first day the award ceremony will be held and on the second day all current and alumni will be called for a meal in the late evening.
The alumni and current students are
required to be contacted by email or by telephone by informing them
about the event of the award and a small meal arrangement in the
banquet hall. The venue and the timings are necessary to be
enlisted in the invitation details.
The staffs and the faculties who will be responsible for giving the
award are required to be called and informed about the annual award
ceremony. The press and professional photographers are required to
be hired so that the university can showcase the talents outside
the world. In this way, the banquet award ceremony will be
completed.