Question

In: Operations Management

Lucite, a manufacturer of high-priced handbags, is celebrating its 75th anniversary. What events would you plan...

Lucite, a manufacturer of high-priced handbags, is celebrating its 75th anniversary. What events would you plan to celebrate this milestone that would also generate more media visibility for the brand? An alternative assignment is to prepare a detailed outline of what must be done to plan a banquet for your university’s School of Business annual awards banquet that is targeted to current students and alumni. The outline should include a timeline or calendar of what must be done by specific dates.?

Solutions

Expert Solution

1st part:

On the occasion of 75th anniversary of the Lucite who is the leading high-priced handbags manufacturer, the main aim of the organization should target the specific way to advertisements. For more visibility to the brand, the plan should formulate with the focus to the advertisements. The advertisements are like publishing posters, hoardings, Television highlights, internet, and through various social media networks. It should not only focus on celebrating the 75th anniversary in the mass advertisements, it should launch any new handbags which have not yet come into the market. The entire details should be provided in the advertisements with some colorful samples of the handbags. The advertisement should contain venues related to the celebrations with timings. All regions stores or outlets should come up with this event, and especially for that particular day some offers like “Buy 2 get 1 free” or “more buy will eligible for a gift” are required to be processed, so that the customers get to know about the products and without fail they visit and complete the 75th anniversary to a success by meeting all the business needs by satisfying its customers.

2nd part:
To arrange annual awards banquet for the University School of Business, it is required firstly contact to book banquet hall for the award ceremony. From the university officials, all lists of alumni and current students who are experts and eligible for some specific awards are required to be collected. If the university wants to call all alumni and current students who are not in the award eligibility list are also collected from them.

The organizers who will decorate the banquet hall are required to be hired as it will be two days programme, on the first day the award ceremony will be held and on the second day all current and alumni will be called for a meal in the late evening.  

The alumni and current students are required to be contacted by email or by telephone by informing them about the event of the award and a small meal arrangement in the banquet hall. The venue and the timings are necessary to be enlisted in the invitation details.
The staffs and the faculties who will be responsible for giving the award are required to be called and informed about the annual award ceremony. The press and professional photographers are required to be hired so that the university can showcase the talents outside the world. In this way, the banquet award ceremony will be completed.


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