A Japanese restaurant chain in the United States is celebrating its twenty-fifth anniversary next year. The...

A Japanese restaurant chain in the United States is celebrating its twenty-fifth anniversary next year. The owners of the chain see this as an opportunity to garner publicity and perhaps motivate more Americans to patronize the local franchise.

What activities and special events would you recommend to attract media coverage?

Expert Solution

Activities or special events that will help the Japanese restaurant chain attract media cover can be:

-owner of the change should offer free event passes publicly or to the regular customers that will attract the media coverage. It will also help the owner and restaurant to grab more customers.

-provide a list of frequently asked questions about the restaurant chain that will enhance the publicity and attract media coverage.

-ensure that the restaurant highlights the reasons why the media should be interested in the event. There should be some uniqueness in the restaurant chain that makes it different from other restaurants.

-write a press release that is very clear and concise on the importance of conducting the event. The owner can also talk about what made him successful over 25 years and what challenges he faced.

-the restaurant can advertise or inform media through its official social media account handles, which is always a good option.

-the restaurants can conduct some announcements for their upcoming year's planning and look forward to creating an impact.

keosha answered 3 hours ago

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