Question

In: Operations Management

DID YOU BUY A PRODUCT OR A SERVICE AS A RESULT OF GOING TO AN EVENT?...

DID YOU BUY A PRODUCT OR A SERVICE AS A RESULT OF GOING TO AN EVENT? DID YOU READ ABOUT IT IN YOUR FAVOURITE MAGAZINE? ONLINE ARTICLE? TV SHOW? MOVIES? DISCUSS WITH REAL LIFE EXAMPLES.
MUST HAVE ESSAY FORMAT OF THREE-SEPARATE-SECTIONS WITH 1. INTRODUCTION 2. BODY AND 3. CONCLUSION
MINIMUM 300-350 WORDS.

Solutions

Expert Solution

1. The companies use the events, social media platforms, movies, and many trade shows for advertising the product. It is because the consumers today buy the products that their favorite stars or actors use. It is a part of the marketing strategies of the companies. Marketing is the only way by which the companies can increase the sales of their product, and subsequently increase the gains. Hence, the events with many people are one of the best places to advertise the product.

2. The companies use the way of sponsorships in events, advertisements on social media by the idea of social media marketing, celebrity endorsements using actors in many movies, and many more internet marketing measures. All of these methods affect the buying decision of a consumer. It is because these actors and events influence the consumers to buy a particular product or brand. It also helps the consumers to make an informed decision. It is a part of social media and Internet marketing. Internet plays a crucial role in today's time, and most consumers buy the products that they see on the internet or social media. The products may not be up to the mark, but the consumers will prefer the product because of the brand's marketing strategies.

3. The colonies must keep in mind that the product should have the standard quality. It is because the consumers will not re-purchase the product without any condition or monetary value. Hence, all the functions alone will not help the company Tia grieve its final goals. The integrated functions and operations will help the company to achieve the necessary results. The companies should also take into account the after-sale service. It is because the consumers should feel satisfied with the company for the re-purchase behavior. Further, the companies should also make necessary changes with the change in technology. Hence, the marketing strategies and the other essential operations and functions will help the foaming grow efficiently and effectively in the market.


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