Question

in what way did euro disney reflect the strategic philosophy of Walt Disney as a multinational enterprise

Answer 1

The strategic philosophy of Walt Disney as a Multinational Enterprise are as follows:

Marketing Strategies:

1. They changed their name from EuroDisney to Disneyland Paris. This gave a European focus and also became quite appealing to the locals.

2. It was built on 5000 acres of land in a nice central location, targeting 500,000 customers on its opening day.

3. Their willingness to adapt to local needs shows their versatility.

4. Alcoholic beverages were later allowed into it considering the European demand of the same.

5. The food served was based on the origin of the fable, for example, Pinnochio's facility had German food and Cinderella's facility had French.

Financial Strategies:

1. The investments were outsourced from many sources such as Walt Disney Company, Private Investors, Banks as well as governments.

2. In 1994, a major investor bought 24.6% of the shares to overcome 3 years of losses.

3. It arranged for investors from French Government, waived royalty fees, schedulized loan repayment and issued new shares.

Overall, it can be said that the reported profits can be seen through globalisation.