What Would
You Do? Case Assignment
Walt Disney
Company
Burbank,
California
Over
two decades, your predecessor and boss, CEO Michael Eisner,
accomplished much, starting the Disney Channel, the Disney Stores,
and Disneyland Paris, and acquiring ABC television, Starwave Web
services (from Microsoft cofounder Paul Allan), and
Infoseek (an
early Web search engine). But his strong personality and critical
management style created conflict with shareholders, creative
partners, and board members, including Roy Disney, nephew of
founder Walt Disney.
One of
your...