In: Operations Management
You are a consultant being considered by a new business venture (department store) that plans to engage its customers through an aggressive web - , mobile - , and social media - based marketing plan . Before they consider hiring you , however, you must become knowledgeable within their industry to ensure your recommendations provide a significant competitive advantage to the new venture. Prepare a simple proposal letter that demonstrates your knowledge of the industry department store industry.
From
XYZ
Date: 5/20/2018
To
ABC Department Store
Subject: Proposal for consultant in your department store.
Dear Sir/Madam,
Providing consultancy services to any business ventures seems to be a challenging task especially when it is customer related services. Reaching the customers by using mobile and social media applications seems to be an important and challenging task in your marketing plan.
I am a professional consultant providing consulting and advisory services to many department stores and major retail outlets for the past ten years. I am in the field of providing custom made strategies and services that help you in using mobile and other social media applications to reach out to your customers effectively and also which helps in matching your company’s goals. The results will enhance your market presence by retaining existing customers and also attracting new customers, achieving reasonable return on your investment. The growing list of huge number of clients will bear the witness.
It would be my pleasure to work for your store in devising a marketing plan that helps in reaching wide customer base. Giving me an opportunity will help me in proving my value for your company by delivering a specific marketing plan that helps in reaching highly influential customers.
Please take a moment to go through my attached proposal to find out my promises for your business. Looking forward to hear from you soon.
Sincerely,
XYZ