Question

Please answer all questions associated with the discussion. Some are opinion-based and just require that you weigh in with your thoughts or perspective.

(Note: Do not attempt to solve if you cannot answer all!!!!!)

Subject: Create a brand identify for Virgin Atlantic Airlines:

1) Are there potential dimensions, such as high quality and superior service, that are inconsistent with its personality? If so, how is that handled?

2) How has the identity been brought to life?

3) What are the proof points?

4) Why don't more brands emulate Virgin's brand-building programs?

Answer 1

Virgin Atlantic Airlines can increase the quality of light by incrementing in the service provided to the customers. This type of approach would enable virgin Atlantic to be more productive and provide better customer satisfaction which would improve its not identity. By implementing code of ethics and proper code of conduct, overall quality of the job can be widely increased and this would result in better customer experience as well as greater efficiency for the airline as well. Creating a better customer satisfaction as well as having an understanding of the customer needs would definitely be more oriented towards providing best services to the customers.

Cost differentiation and provision of services on the priority to the customers would create different brand identity as a like this identity would be available for each and every people as people are usually looking for cheap airline in company with great comfort. Provision of great comfort would enable the company to assess the situation and to compete with the competitors.

Higher customer satisfaction and lower prices are the proof points of the virgin Atlantic Airlines. This type of approach would definitely be helpful for the airline industry to setup a distinctive brand image in the specific market segment and to improve its overall workability by using the specific tools.

Different brands have different approach to the market. Virgin Atlantic has proven itself as a commuter airline which is available for each and every Passenger at a low cost and high customer satisfaction. By projecting itself as an international airline company, virgin Atlantic has successfully built its market identity which is not available for other competitors as they usually operate at domestic or less focused International structure which is dominated by Virgin Atlantic.