Question

A product's value proposistion is critical to how a customer percieves your product and is the reason customers make the purchase. How do you ensure the product will live up to the customers expectations? How do you continue to use customer surveying and data collection as the product enters the market?

Answer 1

The only way to make sure that the product will live up to the expectations of the customer is it should meet all the needs of the customers. The company would have done market research before developing the product and the customers would have told what they like and what they don't like in the product that they are selling. So the company needs to keep that in mind and also try to more features that can attract the customers to buy the product instantly. Only in this situation, the product will live up to the expectations.

The company can keep using the surveys to collect the data from the customers even when the product is entering the market by modifying the survey questions based on the business needs and also based on the changes made to the product. This will give an idea of to what extent the customers will like the product and how they will respond to it. A customer survey is a powerful tool and it will help the company understand the mindset of the people when the product enters the market. Based on this analysis the company can create their sales and marketing strategy targeting the unique selling points of the product.