Question

Discuss the strategic evaluation process of samsung company. Discuss difficulties in conducting such(including in text citation)

Answer 1

Strategic evaluation is an important strategic process because of its emphasis on the effectiveness or efficiency of comprehensive plans in getting desires outcomes. Strategic evaluation is the final process in the strategic management.

Samsung is a South Korean company and its headquarter is in the soul.

Samsung is using limited growth strategies this type of strategy organization focuses on its current product that is being manufactured and sold in the potential market. Samsun generally focuses on 4 growth strategies:

• market penetration.
• product development.

For example, Samsun is launching its galaxy series in the potential market.

• market development.

For example, Samsung is introducing its product to villages and new countries.

• Innovation.

Strategies that Samsung may use in the future are as follows:

1. Vertical Integration: It includes three types of strategies.

• Vertical forward integration.

​​​​​​​Example: Samsung has its own retail shops and franchise to sell its product directly to its consumers.

• Vertical backward integration.

For example, Samsung integrated with other companies that affect the distribution of its product.

Samsung is facing some difficulties in implementing these strategies:

• Facing problem in separately planning events.
• Making adjustment plans in different countries.
• Samsung is facing problems due to language differences, quality issues, economic risks, cultural risk, political risks, market and exchange risks.

Reference:

"Fast Facts – Samsung Global Newsroom". Samsung. Archived from the original on 21 March 2019. Retrieved 12 May 2020.

"Samsung Electronics Rises to No. 6 in Interbrand's Best Global Brands 2017". news.samsung.com. Archived from the original on 1 January 2018. Retrieved 31 December 2017.