Question 2. Industry and market/product jeep company compete in. Trends in this area. Use industry reports...

Question 2. Industry and market/product jeep company compete in. Trends in this area. Use industry reports to identify the relevant data and associated trends about the jeep company Australia.

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Expert Solution

Jeep company is a well-known brand in the automobile industry. Form the inception of the company during world war 2 it started making a special segment of the vehicle which is robust and can go off-road. The current market where jeep company competes in is the sports utility vehicles and off-road vehicles. The company also makes merchandises in its own brand name for the customers. That also includes a variety of products which includes from simple shakers to sweatshirts. In Australia, the company is now producing 8 models of vehicles which are very powerful and has 4 wheel drive terrain system.

Trends in SUVs and off-road vehicles has been increased over the years. From the data collected by acaresearch it can be understood that the SUVs market share is nearly 43% and it makes a huge impact in the automibile business.

The trends in this area have been increasing day by day as people are opting more power as compared to the economy of the vehicles.

We could not get the dedicated financial reports for Jeep Australia but could get the report of the parent company Fiat Chrysler Automobiles. It shows that the shipments of vehicles (in 1000's) has been increased from 1145 to 1204 from the Q4 ending of 2017 to Q1 of 2018. This shows an increase of 5% in sales.

Please comment if anything more required

keosha answered 1 year ago

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