Question

Please answer the following questions in detail on"Vitamin Shoppe".

1) Do the strategies of the organization clearly utilize its core competencies, its differentness in the market?

2) Does the organization consciously relate its long term objectives to its vision and mission, on the one hand, and to its strategies, on the other hand?

Answer 1

1: Yes. The majority of the strategies are able to fulfil or aligned well with the competencies. The main competency of the company is into research development and production of nutritious products. Based on the change in trend or customer requirement they have changed or updated their business models.They also have e commerce model where customer can order the products through online. In addition they also have mix of other models for distribution of products like brick and mortar s direct selling. The sector VMS ( Vitamins, Minerals and Supplements) is currently on a growing phase and the company had forecasted their bsuibusi requirements well in advance to identify more scope in developing supplements products for various health care requirements.

2: The organisation consciously relate long term objectives with it vision to become the leading VMS company in global level. Thus they have aligned their strategies with their long term objectives and vision. Their major goals on sales revenue enhancement, gaining more market share also fall in line with thier vision