Question

Can advertising turn a Satisifier into a Delighter? Please provide an example

Answer 1

Yes, advertising can turn a satisfier into a delighter. Advertising is all about communicating with the target customers and how well we communicate and keep the customers engaged tells us about the satisfaction and delight. The customers can be satisfied with the current communication and branding strategy we have. But they can be converted into delighters by providing the information related to every single USP of the product and service we are trying to sell. The customers do not expect this but when we provide this information they will become delighters.

• The car Ad shows that they are providing airbags, alloy wheels, and daylight running LED in their car. The customers can be happy with this information but the company can also reveal that they are provided heated seats and touch screen for the entertaining system.
• The company can promote a smartphone as a pocket-friendly option with all the features that a customer needs. With this, the company can also say that the phone as a dual camera, 4 GB ram, and 12 hours battery life. This kind of advertising can make a customer become a delighter.