Question

1) Question: What is the purpose of starting with the consumer in mind first? What are the dangers or starting with a really cool technology or innovation first? Provide an example of a company that got this right (other than Apple)

Answer 1

Answer
The purpose of starting with the consumer in mind first is that, it is the consumer for whom the product is made. The basic aim of any marketing activity is that to find out the need of the customer and then develop the product which is best suited to his needs.If the company is not able to analyze the needs of the customer in their mind, it will never be able to design the right product for the consumers.
The dangerous or starting with the really cool technology or innovation first is that people feel reluctant in their approach while buying a product which has new technology because they consider it risky as to whether the product will fail in the later stages of its usability. The fear of product Failure is the main reason which prevents most of the People's to purchase a product which has come up with a new technology or innovation. As a matter of fact there has been many products which has been failed to impress the consumer and the innovation with which they came up never worked for a long time and gradually the product was totally a waste of money for the customers.
An example of a company is that which got its innovation right is Google when it launched its Android best operating system for smartphones which was compatible with most of operating system in smartphones, which is being used even today successfully by most of the smartphone making companies.

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