Question

In paragraph, define Salesforce and describe specific application of sales force in SALES field. List down benefits and challanges of using salesforce.

Answer 1

Salesforce is a CRM solution that brings companies and customers together. It is an integrated platform that gives every department in the organization a shared view of every customer. In the sales field, salesforce effectively integrates different services for organizational needs as well as the various social networking platforms to identify customer insights. An effective salesforce can assess customer data and identify their needs and interests. Moreover, they can help in regaining old or inactive customers that can help improve sales. By tracking customer interactions, salesforce can easily handle data and enhance the customer experience.

Benefits of using a salesforce

· In the context of salesforce, the low acquiring cost and low-risk management make it a highly beneficial business tool.

· The database that a salesforce utilizes is effective in digitizing and organizing the records of the company thereby increasing efficiency.

· Salesforce enables the customization of a product or service that is beneficial in enhancing customer relations.

· Unlike software or hardware, a salesforce requires minimal to no capital expenditure.

· Salesforce analytics enables the business to expand its campaign capacity thereby maximizing productivity and profits.

  

Challenges of using salesforce

· Too much customization results in tedious and repetitive tools on the interface.

· The transition between transactions can be difficult for some users.

· There are times when the application may not be accessible since salesforce has its own maintenance schedule.

· Users may lose the human touch during the process of automation.