Question

The COVID-19 pandemic remains a health and humanitarian crisis, but the business impact
on organizations is now profound. As governments make significant interventions in response to
the coronavirus, businesses are rapidly adjusting to the changing needs of their people, their
customers and suppliers, while navigating the financial and operational challenges. With every
industry, function and geography affected, the amount of potential change to think through can be
daunting. The greatest immediate impact of the COVID-19 outbreak is on people. Organizations
are focused on caring for their workforces while rapidly managing the shift to new patterns of
work. At this critical time, leaders must see through these changes in ways that gain and maintain
the trust of their people. That trust depends on leaders demonstrating their care for individuals as
well as the wider workforce and community. It means sharing a clear plan and transparently
showing how decisions are made. And it requires leadership teams who can proactively respond
rather than react, anticipating their people’s changing needs. This is particularly important in

Public Service organizations, where leadership needs to calm markets and reassure citizens,
businesses, government employees and community stakeholders. When faced with a crisis, most
leaders are forced to think and behave in ways that feel unfamiliar. Whether it’s a technological,
financial, natural, or health crisis — at work or in the community — crises demand that leaders
take an emergency response plan and adapt it as new evidence and factors present themselves.
All the while, effective leaders are able to remain calm and maintain a sense of perspective.
The global COVID-19 pandemic has forever changed our experiences―as customers, employees,
citizens, humans―and our attitudes and behaviors are changing as a result. Once the immediate
threat of the virus has passed, what will have changed in the way we think and behave, and how
will that affect the way we design, communicate, build and run the experiences that people need
and want? The answers to these questions will be revealed in the ways people and businesses react
and find innovative ways to rise above these challenging times.
According to Gene Klann, author of book Crisis Leadership, “During a crisis, your goal
is to reduce loss and keep things operating as normal as possible.” Especially as organizational
leaders face the current coronavirus (COVID-19) pandemic and associated disruptions in the
global economy, Klann recommends the following 5 actions to prepare and respond.
5 Ways to Lead and Adapt Through a Crisis
1. Seek credible information.
2. Use appropriate communication channels.
3. Explain what your organization is doing about the crisis.
4. Be present, visible, and available.
5. Dedicate organizational resources for future crises.

Answer the following question based on above case

1. Klann recommends the 5 actions to prepare and respond for business after Covid19
Pandemic. Explain the above actions in context of your organization with word limit of
250 words? Summarize the above case study in your view with not more than 250 words?   

Answer 1

This article tell us how an organization can deal with crisis like Corona Pandemic and take measures after the crisis ends. My organization Amazon can make great use of The 5 actions by Klann to prepare and respond to the crisis.

The first way my organization will focus on getting credible information from reliable and valid resources.The CEO of Amazon jeff Bezoz does not believe in information coming from social media because it is biased and unrelaible in nature. We get information from sources like WHO who provide guidelines like social distancing, use of mask, sanitization etc. Get updates from CDC so that amazon can make changes and prepare the organization to deal with this issue.

Second, we make sure we communicate frequently. At amazon, emails are sent, notices are on notice board, news and guidelines are posted on home site and its application so that every person have knowledge.

Third, we tell employees, government, customers and other stakeholders that we are taking measures like keeping social distancing, santizing warehouses and workplace frequently, use of masks so that we can make sure case of corona do not increase. we contact with health organization if we found or have doubt of positive cases.

Fourth, Leader of my organization focus on remaining accessible and meet people in person to inspire and motivate them.We believe that employees must hear news from us.

Last, our action is to have risk management plan and have resources to deal with such crisis in future.we make emergency plans for future.

Short summary-

Gene Klann has given us 5 ways to deal with crisis which would not only help organization to deal crisis in current but it give us measures to be proactive in nature. Leadership plays very important role to either make or break the organization. Leader must use their skills and qualities to support their employees in times like these. Employees need leaders who is risk taker and inspirational to others who support employees. There are companies which either cutting cost with mass layoff or not paying salaries and wages but true leader always understand situation of their employees and support them in good as well as bad times like these.

 Organization can deal with crisis like Corona