Which of the following scenarios illustrates the impact of political and legal forces on the marketing...

Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment?

a. ?With the number of smartphone users on the rise, Taalia Inc., an electronics company, decides to create mobile advertisements for its products in addition to print and television advertisements.

b. ?After a shoe manufacturing company experiences an increase in demand for its products, it opens retail outlets in several locations.

c. ?The raise in the legal drinking age from 21 to 25 in Florida might force marketing managers of alcohol companies to minimize their target market and reposition their offerings.

d. ?Lianet Ltd. hires a homosexual individual as its marketing manager in an attempt to encourage diversity in the organization.

Expert Solution

c. ?The raise in the legal drinking age from 21 to 25 in Florida might force marketing managers of alcohol companies to minimize their target market and reposition their offerings. Correct option

As increasing the legal drinking age involves legal obligation for the company to comply with the law.

keosha answered 2 years ago

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