Question

Choose 3 brands for Google Ads analysis by examining actual search engine results pages. Provide a summary of 300-350 words, including pros and cons for each, and post IN YOUR OWN WORDS.

Answer 1

Google Ads analysis or campaign, helps to narrow down the targeted audience to a specific group, and using the keywords most effectively, writing the most compelling copy, choosing a unique bidding strategy, and efficiently structuring the campaigns in an attractive way that allows for effective monitoring system, and optimization. The search engine results pages (SERP) are the web pages that are displayed by search engines with respect to the response to a query by a user. There are two types of search results, organic and sponsored search.

Examine the brands to search engine results

Brand 1

Apple: The approach to always promote yourself.

Although Apple is the most well-known and well-established brand in the market, there are two major reasons why the company runs ads by using ad words. The first reason is, people often forget about the products, services no matter how big the company is in the market. Second, if the brand Apple doesn’t keep this spot then someone else will obtain the space.

The search engine result pops up to (www.apple.com/uk) in the top search feed. This is a sponsored search result. The major benefit of pro’s for the post is (a) it helps to protect the company’s market share, (b) clearly receive the listed benefits, (c) cheap monthly pricing plan, and (d) a call to action website extension. The major cons are (a) The keyword must be accurate or specific, (b) adverts have limitations.

Brand 2

JBL: The Company uses ratings to boost user confidence.

The Google ad’s headline starts off with the brand name of JBL and the keyword always secures the attention of the users (wireless earphones). It also makes the list of the address of the website or webpages which can catch the user’s eyes.

The search engine pops up to (uk.jbl.com/wireless/headphones) in the top search feed. These results are categorized as sponsored search results. The major benefit of pro’s for the post is (a) live pricing extension to the ad, (b) makes use of the brand name and more visibility towards the specific product, and (c) provides a call to action live extension. The major cons are (a) be very careful with keyword targeting, (b) initially, the ROI is not visible or customer life cycle.

Brand 3

Beds: The approach is always to promote your sales.

The Beds have plenty of offers and deals where the customers take advantage. The headline for the Beds ad is very strong and easily gets readers to click and interest. Utilizing the love factor of buyers through a sale.

The search engine pops up to (www.beds.co.uk) in the top search feed. These results are categorized in the sponsored search result. The major benefit of pro’s for the post is (a) clear and concise, (b) sale announcement is announced in the headline, (c) always help to list as products, and (d) it makes the buying procedures easy. The major set of cons is (a) landing pages may not have the top-notch and it misses the ads, (b) low trust factor to the ads, and (c) the platform takes some more time to get used to the results.