ARGUMENTS FOR SIMON CONCEPT OF BOUNDED
RATIONALITY
- In Bounded rationality is an Economist named
, Herbert Simon's theory which states that, people are
not inclined to gather all of the information required to make a
decision.ationality , the manager seeks to adopt the rational
approachable in decision making.
- it is a type of assumption or hypothesis that
advice that there are boundaries to how rational a decision maker
can actually be.
- If the decision factors do not trade with mankind,
the probability of rationality increases.
- the below chart shows that , what actually happens
through bounded rationality
- Managers make decisions rationally , they are
humanbeings , so they are limited or bounded by their ability to
process information.
- they may have to choose the first alternative
encountered that will solve the problem safisfactorily , rather
than maximise the outcome of their decision by considering all
alternatives and choose the best
- take decisions only after simplifying the choices
in variety of ways , its reason is that, the decision maker is a
satisficer , he wants a satisfactory solution , rather than optimal
solution with full of information.
constraints affect human decision making
inadministrative contexts
- most consumers and businesses have not completed
informations to make a good judgement when making their
decisions.
- in bounded rationality , gives more importance to
satisfaction , and not to optimal one.so it creates problem of
incomplete answering
- not to be a valid solution.
- it says that consumers and businesses looks for
only satisfaction , rather than maximise
the following chart shows the critical issue of this
,
- in administrative behaviour , boundedrationality is
lragely characterized as a residual category
- rationality is bounded , when it falls short of
omniscience.and the failureof omniscience are failure of knowing
all alternatives, uncertainity about relevant exogenous events and
inability to calculate consequences.
- only main two concepts discusses in bounded
rationality are 1.search and 2. satisficing
- but satisficing willnot be adequate to our
problem
- its one of the limit in decision making
process
- they are forced to make decision that ar ejust good
enough
- so this solution will be with imperfect information
about them
CONCLUSION
Bounded rationality is good , its help for few
searching and make decisions as they satisfice
more.
not give emphasis on apt solution or optimal
solution with full of information.so its not time
consuming
but we can say that it gives priority only to theirs
atisfaction , not to maximise in it.so we
will get sub optimal solutions only.