Question

How does Neal Saiki’s role as inventor and innovator affect the company’s business strategy? How might the company’s strategy be different if its founder’s main area of expertise was finance or advertising instead?    

Answer 1

It is because of Neal Saiki’s vision and skills that Zero motorcycles have become the market leader in electric motorcycle category. The Zero motorcycle was the brainchild of Neal. Neal used his experience in NASA and Trek and Santa Cruz bicycles to evolve the futuristic design of Zero motorcycles. Neal’s role as the inventor and innovator has propelled the profits of the company. The company’s business strategy capitalizes on Neal’s engineering skills and vision to sustain its number one position in the market.

The company’s strategy has been more effective in real-time because of Neal’s expertise in the same field. Had Neal been working in some other field like finance and advertising, then the incorporation of cutting-edge technology and innovative thinking in products offered by the company would have been difficult. If Neal was in finance, his major concern would have been to keep budget under constraints. If Neal were an advertiser, he would have used his PR skills to promote the product. But Neal being the technical person, has really helped the company to grow and sustain its position in the electric motorcycle sector.