Question

how does low purchase affect business essay

Answer 1

behaviours and its effect on buying decision process

Buying decisions are based on buying behaviour. Consumer behaviour and business behaviour can differ because their buying processes are different. Consumers will often buy on emotion or impulse whereas businesses will buy based on need. The type of buying decision impacts the marketing mix and the promotional mix for a product. It will also affect the product life cycle. Sometimes the type of product will make a difference in the buying decision. For consumers, large ticket items, such as an appliance, a car, or a home, aren't impulse items. A company needs to know about the features of a product and how it will help fill a specific need. Businesses are also worried about price and return on investment. In this essay four types of buying decision behaviours will be discussed.

Habitual buying behaviour
This is the that kind of buying behaviour of customer where they don’t think much before buying the product and involvement in the decision making is very low. The product is perceived as commodity and doesn’t provide much difference from its rivals. Customer under this buying behaviour goes for the products which they are buying regularly and where they don’t give thoughts before buying it. Provides better advertisement to expose consumers. Example - The purchase of milk or bread in the nearby store is the example of habitual buying behaviour.

Now that we have looked at the influences that affect buyers, we are ready to look at how consumers make buying decisions. Figure shows that the buyer decision process consists of five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post purchase behaviour. Clearly, the buying process starts long before actual purchase and continues long after