Question Two – Use the Business Figures Case Study numbers (in the
Word doc) and determine from an overall profitability standpoint,
which is better:
The starting numbers in the case
OR
An offer of 2 Marion Berry pies for $99.00 with the following
changes
0.85% Average Response, 50% COGS, $8.00 Fulfillment, and
Response per Year of 23%, 15%, and 11% (No other changes)
OR
An offer of 2 Marion Berry pies for $90.00 with the following
changes
0.95% Average Response,...