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In: Accounting

Nonmarket strategy in government arenas involves three general approaches. They are (select three): Group of answer...

Nonmarket strategy in government arenas involves three general approaches. They are (select three):

Group of answer choices

"majority building", where a firm works to establish a presence in a region or district, by taking action to help the local economy for example

"informational," when one legislator informs another that he/she is willing to trade votes ("I'll vote this way if you vote that way")

"informational," for example, a report used by a lobbyist

"representation", where a firm works to guarantee one vote per person, including fair representation and taxation

"majority building," any activity designed to directly recruit the votes of public officeholders, including traded votes between legislators ("I'll vote this way if you vote that way")

"majority building," any activity designed to raise public opinion so that 50% or more (a "majority") favor the stakeholder's position on an issue

"representation", activities by stakeholders to mobilize voters and help elect/reelect favored officials (achieve favorable representation)

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