Jim Harrod knew that service, above all, was important to his
customers. Jim and Becky Harrod had opened their first store in
Omaha, Nebraska in 1997. Harrod’s carried a full line of sporting
goods including everything from baseball bats and uniforms to
fishing gear and hunting equipment. By the year 2015, there were
twelve Harrod stores producing $5 million in total sales and
generating a profit of over $200,000 per year.
On the positive side, there was an increasing demand...