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In: Statistics and Probability

Suppose the Domino’s marketing manager believes there are differences in the importance of the Promotion attribute...

  1. Suppose the Domino’s marketing manager believes there are differences in the importance of the Promotion attribute (Q2c) when deciding on a pizza store between male and female customers (Q4Gender). Suppose the manager wants to be 95% certain (α=0.05). Answer the following questions.
    1. What are the null and the alternative hypotheses?
    1. What analysis should we use and why?

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Expert Solution

orchestra answered 2 years ago
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