Question

Corporate Level Strategies of the Company Kroger? What has the company done historically? What potential future corporate-level strategies are available to the firm?

Answer 1

Formerly Koger company known as Great Western Tea Company and now it is known as Kroger grocery and baking company. It is one of the biggest American chain of super market and it is related to retail market. Kroger is seond most largest super market chain in United states of America.The organization has practical experience in the creation and dispersion of food in its super market stores. It works retail nourishment and market, medicate stores, multi-retail establishments and gems stores all through the US. The organization's item portfolio incorporates regular natural food and natural segments, drug stores, and general product.

The corporate level strategies of the company Kroger are-

1-Knowledge on The Kroger Co's mergers and acquisitions (MandA), key associations and collusions, capital raising, private value exchanges, and monetary and lawful counselors.

2- The company support the sales related activities by understanding the customers businesses better.

3- Customers can maintain a strategic distance from long checkout lines by filtering standardized tags of things they need to purchase utilizing a handheld scanner or through Kroger's.

4- Kroger came with new idea such as digital aisle displays that connect to smartphones. New technological change leads to more sale.They are getting into partnership with various big brand such as Overstock.com. Kroger sold off its store to EG group in United Kingdom.

The historical strategy that Kroger company have-

1- For 12 years same store sale growth was there.

2- Only there In united states of America and now they are targeting to expand there market worldwide.

The future corporate strategy that are avalaible to them are-

1- Technological upgradation will be there, as more technologies are coming so they can easliy opt them and try to fix them in there stores and direct focus on personalized connection with their customers.

2- Fixing more stores world wide and serve more customers. Get into partnership with more reputated brand and build their unique market.

3- Pushing toward "zero waste" is one of Kroger's top priority, this will defiitely help to build more customer trust and many new innovative techniques they are going to launch which will help Kroger to stay connected with their customers.