Question

how can you convert a brick-stage strategy process model into a successful click-and-mortar business

Answer 1

It is a retail strategy that brick stage where a company completely work on their physical stores need to grow to a hybrid network of online as well as offline stores.In this model company will be having physical strokes and online business. Some of the importance points to be taken into account are

• Use online data for the offline selling purpose and vice versa: There should be avakue addition in both business models.making use of pinterest and Facebook for promotion of both online and offline helps in creating a bridge platform for the business.
• Provide access for online account in store level inventory : This helps in forecasting the inventory movement and making a promotion decision about which inventory needs to be store more. Many companies .Sephora the cosmetic dealers also use the same method where make concurrent / real time monitoring of both online and offline movements
• Make use of smartphone beacons on brick and mortar stores:This enables providing Bluetooth based customised updates by realising g the location of customer (in which department of the strokes) and providing exclusive offers on the products at that location to promote sales and influecing customer behaviour.
• Integration of both offline and online fulfilment of inventory: This reduces the risk elements in inventory storage and also enhance the response level from the market demand