What role does marketing play in the overall strategic planning
process? In your post, discuss a company that you think has
mastered the marketing process and also mention a company that you
think needs much improvement in marketing products or services. How
do you think that social media has changed marketing concepts over
the past five years for these companies?
Instructions: Your initial post should be at least 250 words,
not including repeated questions, references and quotes.
What role does marketing play in the overall strategic planning
process? In your post, discuss a company that you think has
mastered the marketing process and also mention a company that you
think needs much improvement in marketing products or services. How
do you think that social media has changed marketing concepts over
the past five years for these companies?
How does the budget process and the strategic planning
process inter-relate? How are financial targets and initiatives
defined, and how are they tracked to determine
success?