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In: Statistics and Probability

Betamax (or Beta) was a video recording format developed by Sony in the 1970s. Sony conducted...

Betamax (or Beta) was a video recording format developed by Sony in the 1970s. Sony conducted research and found that consumers wanted a high-quality picture when using a Beta cassette with their home recording equipment. Sony developed the technology with video quality in mind and, as a consequence, limited the recording time to only 60 minutes.

At the same time, JVC developed the Video Home System (VHS) but without much consumer research. JVC was more interested in developing a unified standard for broadcast operations. Consequently, they focused more on extending the recording time for their VHS cassettes at the expense of picture quality.

In the end, the VHS format won by eventually squeezing the Beta format out of the market. Discuss the approaches these two companies took in the good decisions/good outcomes context.

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orchestra answered 1 year ago
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