Question

In: Operations Management

Clarks have been making and selling shoes for almost 200 years. (b) Discuss the advantages and...

Clarks have been making and selling shoes for almost 200 years.

(b) Discuss the advantages and disadvantages to Clarks of e-commerce.
Word Limit: 450 words

Expert Solution

The answer can be structured in the following manner.

(b) Clarks can sell shoes on the e-commerce platform. The following are the advantages and disadvantages of Clarks of e-commerce.

Advantages to Clarks of e-commerce

The following are the advantages to the Clarks of e-commerce.

1.Wider reach

Clarks shall reach to more number of customers with the help of e-commerce.

2.Customer insights

Doing business through e-commerce will help the company to get more insights about the customers.

3.Respond to market demand

The company Clarks could respond to customer demand faster.

4.More sales

The company Clarks could use e-commerce for attracting more customers and sales.

5.Less selling expenses

The company Clarks could reduce the cost of selling by using e-commerce.

6.Better Feedback

Clarks could get quick and accurate customer feedback by using e-commerce.

7.Scope for personalization

The company Clarks could recommend personalized products to its customers with the help of e-commerce.

8.Instant customer satisfaction

The instant gratification of customer demand will be possible for the company Clarks with the help of e-commerce.

9.No limitation of physical space

There is no limitation in physical space for Clarks when using e-commerce.

Disadvantages to Clarks of e-commerce

The following are the disadvantages to the Clarks of e-commerce.

1.No personal touch

No personal touch shall be maintained by the company Clark when using e-commerce for selling shoes.

2.Less profit

As customers tend to compare the product of different companies easily, the company Clark may lose a bigger margin of profit due to this.

3. Internet access needed

Customers must have internet access in order to purchase the products of Clark than the purchases from a physical store.

4.Complex regulation

The regulatory environment of doing e-commerce business is very complex and that may pose some challenges before the company Clarks.

5.Security concerns

The customers of the company Clark would have more security concerns when using e-commerce.

Please give up-vote if you like the answer. Thank you.

keosha answered 1 year ago

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