Question

Discuss best practices for web pages / landing pages, and evaluate based on those criteria.

Answer 1

Some of the best practices for web pages/landing pages are:

• Run A/B testing: Create different layouts of the web page and which layout receives the best response from the users. The effectiveness can be evaluated by studying the results using Google Analytics that shows which version received more visits and conversion rate.
• Create engaging content: The content is important to keep the customers engaged when they visit the website. Always make it interested and make then spend more time on the website. The effectiveness can be measured by analyzing the time spent by the user on a specific page.
• Make the sign-up simple: The sign-up process should be made simple in order to improve the user experience. The lesser the time spent on the sign-up the more the happy user will be. This can be evaluated by analyzing how many people actually visited the sign-up page and how many successfully signed up.
• Do not use headlines and give away the main content: Make the customers explore by placing the information in different parts of the page. Creating a headline will give away the content of the page and this might lead to an increase bounce rate. This can be evaluated by measuring the bounce rate using Google Analytics:
• Place the CTA button at the right place with clear distinction: This will encourage the customer to move ahead in the marketing funnel and end up making a purchase on the website. This can be evaluated by studying the marketing funnel and see how many users clicked on the CTA button.