Question

In: Operations Management

Your new employer has asked you to develop three new ads for Google Ads: The produce...

Your new employer has asked you to develop three new ads for Google Ads:

  • The produce or service must be a local small business of your choosing
  • Use the resource material in this week’s folder to guide you – especially the PPC template
  • Include the headlines, descriptions, URL paths and final URL for each ad

Solutions

Expert Solution

Let's take three examples:

1. Digital marketing course

2. Salon servies at home

3. Acne treatment.

GOOGLE AD NO 1 : DIGITAL MARKETING COURSE

STEP 1 : Ad group name ------- Digital Marketing Course

STEP 2 : Description------ In this you can add all the keywords, relevant to this particular ad group like :

* Digital marketing course

* Best digital marketing course

* digital marketing course in delhi

* top digital marketing course

* digital marketing course training.

In description, you can also make other keywords relevant like :

Headline 1 : Top digital marketing course

Headline 2 : Delhi Ranked #1 Institute in digital marketing.

Training institute, live internship.

Tip : Higher relevancy : lower the bid

Lower relevancy of the ad : Higher the bid.

Step 3 : Final URL : ------- Here put the url of the landing page.

eg. https://www. techstack.com//

GOOGLE AD NO 2 : SALON SERVICES AT HOME

STEP 1 : Ad group name ------- Salon Services at Home

STEP 2 : Description------ In this you can add all the keywords, relevant to this particular ad group like :

* Best salon services

* Salon services at home

* Hair cut at home

* Grooming at doorstep

Step 3 : Final URL : ------- Here put the url of the landing page.

eg. eg. https://www. urbancompany.com//

GOOGLE AD NO 3 : ACNE TREATMENT

STEP 1 : Ad group name ------- TIRED OF ACNE ??

STEP 2 : Description------ In this you can add all the keywords, relevant to this particular ad group like :

* How to treat acne

* Best acne treatment in delhi

* Acne treatment clinic near me

* How to get rid of acne.

Step 3 : Final URL : ------- Here put the url of the landing page.

eg. eg. https://www.theacneclinic.com//

Hope you will be able to create relevant google ads now. !!


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