In: Economics
Suppose HEB can commit to selling a large quantity of output (through an HEB plus) or a small quantity of output (an HEB) in the Calallen area of Corpus Christi, on Farm-to-Market Road 624, before Walmart decides whether to rebuild its regular Walmart store there, replacing it with a Walmart Super Store. That is, HEB chooses whether to commit to a small quantity, or a large quantity, and then Walmart decides whether to rebuild to have a much larger one.
Suppose further: If HEB commits to the small quantity and if Walmart doesn’t rebuild, HEB nets $400,000 in the first year and Walmart nets $250,000 at the existing store (on Farm-to-Market Road 624). If instead Walmart does rebuild a large store on Farm-to-Market Road 624, Walmart nets $825,000 and HEB nets $200,000. If HEB commits to the HEB plus and Wal-Mart does not rebuild, HEB nets $1,700,000 and Walmart nets $100,000 at its existing store. If instead Walmart does rebuild, Walmart nets $1,350,000 and HEB nets $550,000.
What is HEB’s likely decision? Why?
What is Walmart’s likely decision? Why?
HEB sells small quantity | HEB sells large quantity | |
Walmart decides to rebuild the store | 825K,200K | 1350K,550K |
Walmart decides not to rebuild the store | 250K,400K | 100K,1700K |
If if HEB sells small quantity, walmart earns more profit of $ 825K by rebuilding the store
If if HEB sells large quantity, walmart earns more profit of $ 1350K by rebuilding the store
Therefore, whatever HEB does, Walmart's will rebuild the store.
If walmart decides to rebuild the store , HEB would earns greater profits by selling large quantity
Therefore,HEB 's likely decision will be to sell large quantity and Walmart's likely decision will be to rebuild the store