Question

In: Finance

Does Facebook social media  provide a competitive advantage in the business' markets?

Does Facebook social media  provide a competitive advantage in the business' markets?

Solutions

Expert Solution

In today's world, having an account in any social media is very important and it is a boost for the company. Facebook is one of the social media which is very helpful and provides a competitive edge. Ways in which social media like facebook helps are as follows:-

i) Facebook provides you a platform to promote your business world wide by creating your own account and page. It is a very important way of marketing and advertising these days.

ii) A good and attractive page catches the eye of the people and helps to increase customer base. It helps to reach out people easily and also receive orders through them.

iii) It allows you to easily convey any offer or any scheme on large scale through facebook.

iv) It acts as a boost specially for start ups.

v) Communication with clients become easier. People queries and problems could be resolved at a much more faster rate and help increase brand loyalty. This helps in keeping the business running smoothly , because happy clients mean long lasting and prosperous business.

vi) Through Facebook , we can also attract quality staff by describing about the work culture and environment of the company. These open and transparent description helps to attract young and interested talent to work in your company.


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