Question

benefit segmentation of Pillsbury company?

Answer 1

Benefit Segmentation

It is segmented through value, they receive through the product or service.it helps in identifying which customers are most benefited through the brand.it will help in focusing and taking the decision of any marketing or promotional tool to build the customer base.

It will sales team to retain the customer and explore the new potential customer for their customized services. It also helps in designing the Personalize ad.

Pillsbury is the world's leading food company. And the organisation name is General Mills. Pillsbury is the leading brand in the Bakery category. It includes bread, pizza, Cookies. It holds more than 86% market share and available on most of the retailer's shelves. Pillsbury brands are available in scratch, refrigerated, or mix baking.

In Canada prefers Scratch baked cookies. And Major target audience is Kid. Mother's baking experience is also key as it would be creating a memory to reach the target segment ( Kid and Mother of each household).

And the communication should targetthe kid and create awareness that Pillsbury provide cooking will nutrition and memory along with your mother.