This is an ear of start ups and entrepreneurs. Companies are
coming up with innovative ideas and start up business growing at
faster speed but starting a business is not easy, it takes lot of
efforts and money.
Promoting your new business- I will promote my
new business in following ways:
- I will promote it online through making a blog so that we can
directly connect to our end consumers and can know their wants and
expectations from the product and in this way, we can improve our
products and increase our sales.
- We can promote out business by online listing, our company
should be in the latest listings so that it can be easily found on
Google places and maps.
- We can make a community on social media so that customers can
share their experiences and word of mouth publicity will bring new
business for us.
- We should give discounts and offers to promote our business
specially in the initial days.
- We will ask for reviews and ratings, we fill do surveys so that
we can come to know about our existing product or service and also
can know the customer's satisfaction and perceived benefits.
Managing the costs of running a startup- Cost
is the vital part of any business, each and every company wants to
keep the cost low so that profit can be increased. We can manage
the cost in following ways:
- We have to raise the capital for our business that we should
take from the source that has lower rate of interest. We should
compare the available alternatives and should choose best one.
Firstly we should look for money, around us, we can take money from
our family members and friends.
- We should manage the things, manage the cost and benefit. We
should use the available resources optimally so that we can achieve
economies of scale and cost can come down.
- We should monitor the credit, we should timely pay the interest
and loan so as to save from the penalty and charges.
- We should make cost budget so that expected cost can be known
and it can be reduced where needed. Actual cost can be compared to
the expected cost and variance can be known.