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In: Operations Management

You are marketing your US origin Caper AI self checkout carts to India . A wealthy...

You are marketing your US origin Caper AI self checkout carts to India . A wealthy investor may be interested in investing $50,000 to your business concept. How will you persuade him/her? Describe in detail?

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Expert Solution

The product we have launched is the result of extensive research which have done by visiting more than 150 grocery shops. Every owner has one demand that was to have better customer experience and attracting more and more customers who are now reluctant to visit grocery stores because of the convenience of online grocery shopping. The problem was the customer don't like searching for items in the grocery shop and also they do not want to stand up in the line for the payment and checkout. Because of these problems a lot of customers who believe in shopping physically also lose their interest in visiting the stores.

By doing extensive thought process we came up with the idea of making a self-checkout cart that is based on AI. This cart will automatically analyze the product that will be tossed in it and in the end, you can make a payment through this cart. The cart will also guide you to the spot where your desired product is placed and hence will save you time and give you an amazing user experience. In the US we have delivered these carts for trials and we got a rating of 9.1 out of 10 in terms of customer satisfaction.

By using these self-checkout carts the grocery stores experienced an 18% growth in sales. Now a significant number of customers are heading towards the grocery stores. In India, we have Walmart stores, Reliance, Big Bazar, etc that have a good number of the customer base. An amazing growth will be achieved by using these self-checkout carts. In India, we have an enormous population to deal with and we often see people queued up in the grocery store for payment and checkout. We have to employ a large number of people in order to handle operations. We can cut out some jobs by using these carts. These self-checkout carts will give Indians an amazing shopping experience by saving their time, tech-savvy grocer, time constraint and better affinity for convenience, and a curated experience.

The self-checkout cart gives the customer more than just technology. It offers Data privacy, demo to production, system integration, weight and measure, cost consideration, ongoing support, etc. We got a very good response in the US in seed funding, Lux Capital invested $10 million in Caper AI in the first round of funding, Other seed investors include reputed companies like First Round Capital, Y Combinator, Hardware Club, Sidekick Fund, FundersClub, etc. They all are investing in innovating the grocery business and helping the customers to have a better user experience.

Still, 92% of the grocery shopping is done physically and Indians are yet to adopt the online grocery shopping as they are quality conscious. The business in India by Caper AI is predicted to be a great success and we request you to join this journey by investing in our firm.


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