Question

Are there any samples for Advertising Briefs?

Answer 1

There are many samples available for advertising briefs online. I would like to elaborate on the advertising brief of Hush Puppies:

Brand statement: Hush puppy is a brand which provides shoes, bags, clothes etc.

Project background: Hush Puppy provides shoes that are light, comfortable, sturdy and casual. They have positioned themselves with providing comfortable shoes. The project requires agency to develop advertising campaign which establishes comfort and relaxation by just wearing hush Puppies shoes.

Target Segment/Audience: Male and Female in the age group of 20 - 40 years. Customers belonging to Class A, B and C who are seeking for comfort, style and functionality.

Advertising Objective: To increase demand and awareness of Hush Puppies shoes

Message: Shoes made for your lifestyle

Benefit to consumer: Shoes are comfortable, stylish and have high functionality

Competitor: Woodland, Red Tape, Adidas, Nike etc.

Tone of advertising: Comfortable, sturdy, trustworthy, stylish and modern

Medium: Television, outdoor advertising, magazines, newspapers and social media

Elements: Hush puppies logo, Product Image, Tag line, benefits, Price, availability, store locations, company website etc.