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In: Economics

Rajiv Bajaj told CNBC-TV18 on October 8, “We are very clear our brand would never be...

Rajiv Bajaj told CNBC-TV18 on October 8, “We are very clear our brand would never be associated with anything… that is a source of toxicity in society.” Bajaj Auto and Parle Products have also discontinued their advertisements in three television channels. Critique (not criticise) the decision taken by these advertisers in the light of differentiation.

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