Question

Wax has created a new perfume for men. However, in their promotional campaign they are predominantly focusing on women. What role do women play in this consumption process? What segmentation method is Wax applying? Explain your answer.

Answer 1

WAX PERFUME

Wax perfume is the latest way of perfume which is used in the way that they are oils solidfied into a wax form,making these perfume essential thick,creamy, fragranced butters.And these perfume are applied at pulse points because body heat is essential for them to really bloom

Most of the people are now moving toward wax perfume because liquid perfume contains alcohol and sometimes it cause irritants

Whereas solid perfume like wax perfume doesn't need any help drying so most of them are used to wax perfume.Normally the substance that gives the cream its base comes from a type of wax that is initially melted.

As per the survey we come to know that more than mens women's are most used to perfume as per the mind set and their moods dictate the perfume they will wear each day,encouraging a stronger emotional tie to fragrance than their counterparts.

Wax perfume is now available for both men and women.But they mostly target on women,because they are mostly use to perfume and they are used to it because it doesn't have any of such things like alcohol and other chemical substance and the perfume is some what safe compared to spray perfume and the marketing strategy involves the promoting of the wax perfumes in stating that it's much better and usefull for them to use

Wax applying is a simple way of process which it is been applied in the warm spots of your body where you need the body heat to bloom.where as it also means that these dont dry out skin or evaporate quickly,making them last much longer than spray. And wax perfume mingles with your body heat to create a unique aroma of your own.