In: Operations Management
Raysut Cement Company is an Omani-based cement manufacturing company, which is going exceptionally well today. SWOT analysis states Strength, Weakness, Opportunity, and Threats of the company.
The strength of Raysut cement company is:
1) They are the largest cement producers in the sultanate, making them the customers' priority compared with others.
2) They are in this field for the last many years, and it takes time to be one the top position. 3) The company is the largest cement producer, which helps them take a competitive advantage over its competitors.
4) The company is providing satisfaction to its customers by providing them quality products.
5) The company has a low manufacturing cost, which attracts the customers.
The company's weaknesses are:
1) The time is running at a high pace, and the competition is increasing day by day. If the company wants to remain on top, they need to provide quality products to their customers.
2) Sometimes, there is limited availability of products at their warehouses, which affects the customer's demand.
3) Shifting of customers to the competitor's product is a challenge for the company.
4) Sometimes, the company fails to fulfill the customer's demand, which leaves an adverse impact on the company.
5) The company is the largest cement producer, which ultimately increases the cement price, as they may have higher prices for different products.
Opportunities for the company are:
1) To expand their business worldwide. They are the largest producer of cement in the sultanate, and if they work with more dedication and try to expand their business.
2) It will be an excellent time for the company to find the opportunities and try to expand their business globally.
3) Expanding its business while increasing the sales of the company.
4) It will increase the stock price of the company.
5) The company will have an excellent public relations around the world.
Threats for the company are:
1) The sudden increase in the competition, where other companies are also growing at a steady rate.
2) It is an alarming time for the company because to remain on top, the company needs to grow its business and try to remain one step ahead of its competitors in the marketplace.
3) At the time of expansion, the company may suffer losses in some countries due to other companies' monopoly.
4) Every country has its rules and regulations. The company needs to adjust to that.
5) High competition will lead to the division of the customers.